It might sound counter intuitive, but for Orion Tait, creative director of Buck, commercial work gives him the freedom to experiment. In fact, for the people of Buck, working for clients is like an extension of art school. From offices in New York and Los Angeles, Buck works with a broad range of clients in the advertising, broadcast, retail, film and entertainment industries. Submarinechannel talked to Orion Tait recently at the Playgrounds festival in the Netherlands.
Interview: Jorrit Spoelstra, Camera: Robijn Voshol, Montage/Eindredactie: Geert van de Wetering