Based on the book of the same title by amazing British author Steven Poole, Unspeak is a series that looks at how language can smuggle persuasion into description.
Think of words like climate change (instead of Global Warming), file-sharing (instead of piracy), austerity measures (for cut-backs), oil spill (for human caused oil disaster), erectile dysfunction (instead of impotency).
The 2012 Presidential campaign (and it´s gloriously amusing debates) presented voters with a wealth of new Unspeak talk. From juvenile name-calling terms like Obamacare and Romnesia to a crucial choice between top-down and trickle-down, both side accidentally picked up the other´s weapon of Unspeak
Check out the video here
Director: Geert van de Wetering, voice-over: Steven Poole (with participation of Maurik de Ridder, Willemien Ruys and Luuk van Huet)